Email marketing can be very successful if it is done in a correct way. Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, rich and enticing information and advertisements. Since email is widely use by lots of business owner or companies it became one if not the most effective medium for marketing your product and services. Here are some tips in order to help you gain more information on how to use email marketing in a timely manner. Explore email marketing and learn more on how it can be an effective marketing tool visit us at Google SEO Master.

• Avoid sending email during the holiday season – lot of people are usually having vacation and don’t check their email often since they could have left their laptop’s at home and they can only got hold of their message once they have come from vacation. Sometimes since they are busy during holidays chances are most of the important message that is being sent to them can be deleted with no second due to holiday rush.
• Avoid Mistyped Email Address – consider the email address a valuable piece of information that needs to be properly spelled and written. You wouldn’t want any valuable information about your product and services that you wish to send out to your prospected clients or your regular clients to be wasted due to a misspelled or incorrect email address.
• Create a Clear Call to Action in Email Marketing Campaigns – One of the crucial elements of an email marketing campaign is a clear call to action. Design the message to make that path clear for the recipient, and easy to follow, don’t distract them with too many link or offer lay out exactly what you want the recipients of your message to do.
• Defining Opt- In Email Marketing – “Permission-based” means essentially the same. Marketing material is sent only with permission, and often personalized.
• Email Marketing needs to Reflect your Corporate Design – Your email marketing strategy as a whole must be an integrate part of the overall marketing strategy.  The design (and the content) of your newsletter or email marketing campaign should reflect your corporate design.
• Don’t fix Mistype Email address – Email addresses are a private matter, and a very delicate one. That’s why you should never fiddle with subscriber email addresses. If an address bounces repeatedly, just remove it.
• Don’t Forget the Preview Pane in Your Campaign -The preview pane should be filled with the unique selling point of your campaign, with your most intriguing benefit or your best offer instead.
• Make Landing Pages Fit Your Email Marketing Campaign – Landing pages are an essential part of every email marketing campaign. Expect purchasing to be easy by finding forms prefilled with relevant data on the landing page.
• Include an Easy to Use Unsubscription Link in Newsletters – Subscribers who are not interested and never open your message (and who would unsubscribe if they could) are worth nothing and the resources for sending them mail are wasted.

Email marketing is an effective way to earn good money even when you are not in an office desk, or behind a big investment company. The only thing you need to remember, is to do everything right.

The best weapon in the open source email marketing industry is OpenEMM, the free, open-source version of Agnita’s commercial email marketing platform. It features a pack of CRM and list management tools, open tracking, event-driven email capabilities, click tracking, split testing and grouping, bounce processing, and a full featured editor. This will give you all the email marketing features you would need from a commercial pack that would cost you thousands of dollars, just for free.

However, with all its features, it’s not that easy to use. Administration and installation of an OpenEMM system is not for beginner users. It requires a solid working knowledge of SMTP, and the ability to install and administrate a full-featured Windows or Linux server with the Java platform available. This precludes most shared hosting, and may even be difficult with a managed dedicated server.

The best alternative for shared or managed hosting is PHPList. This package should work in any LAMP, WIMP or WAMP server configuration, including most shared hosting. In fact, many shared hosting providers have PHPList included in Fantastico or other application installers. In this case, PHPList can be a plug-and-play solution for newsletter or one-time offer list marketing.

The disadvantage however is that bounce processing is not sophisticated, but rather relies on message parsing, which is not as reliable as VERP bounce processing. Also, click and open tracking are not central to PHPList’s capabilities. Click and open tracking will require you to enable “experimental” features, and possibly apply source code patches. List segmentation and split testing are difficult, if not impossible, and not native to PHPList’s feature set. If you have some other mechanism to track clicks, and can live without opens tracking, PHPList is a solid, free solution.

Finally, if you have a WordPress blog, the simplest and most powerful solution might be a plugin away. Mailpress has an amazing array of features available, and as it’s a WordPress plugin can be used in combination with any WordPress blog. Of course, as a plugin, it offers a look and feel that WordPress users will be comfortable with, and tight integration with WordPress is possible, such as automatically sending blog posts via email.

To learn more about email marketing and how to get a grip of a good, solid, email marketing strategy, visit Google SEO Master and discover how to make great, decent money, even when jobless.